Responsive Design - More then just making your site smaller so it fits on a mobile device.
Having a mobile version of your website is now a standard.
Don't believe us? Read about when Google made it common SEO law, in April 2015. FYI: "Common SEO Law" is our fun way of describing "best SEO practices" that will get you penalized if you don't follow.
The need to connect with a mobile and tablet audience is now beyond expected, and if you aren't optimized, you're lucky if you even get a click. With so many options to create a mobile presence it's hard to know which is right. In the end, it all comes down getting something that works best for your audiences needs, you or your company's needs, and staying within your budget. Above all you want to make sure your visitors are able to navigate through your site and are able to find the info they need, and quickly. While viewing websites on a mobile device or tablets, they should be able to easily bookmark your site for future visits. You want to do all of this while still having an eye catching, professional mobile web design, and for good reason. In a world where seconds can mean the difference between making a sale or landing a client, you need to capture your audience and keep them interested, and on as many devices as possible. One of the best ways to do this is by using a Responsive Design.
Responsive Site Design explained
Responsive design has grown from a buzzword to a new approach to designing both desktop and mobile websites. It is a website that literally responds to the device that is accessing it, and delivers the appropriate output and style. So rather than designing multiple sites for different sized devices, only one site is needed, and the size of the screen it is being viewed on will specify how it should be formatted and displayed. The central concept is to build a series of scalable designs or styles targeted for specific screen resolutions in combination with using flexible layouts and scalable images. The web browsers provide the information that is needed to choose what style needs to displayed. So, instead of creating separate sites with different content, we create one site tailored for each device, a responsive site that will adapt within the available screen real estate.
Non-responsive designs look like this:
Responsive design looks like this in action:
Why use a Responsive Design?
Your site is going to be viewed under a lot of different conditions that you really can't predict (more than you care to think about may happen in a bathroom). It makes sense to design a site that can adapt so it stands the best chance of working well, across all of the internet devices.
Decreasing bouce rates, higher engagement and site interaction, no finger pinching to zoom. Just one site for your users. No re-directs to worry about, no weird m. subdomain, less hours spent on mass site changes. Just one site for your developers. It can't be broken down more obvious, the need to move to a more seamless design.
A bonus? If your site is responsive, you can track calls directly (like click-thrus) within Google Analytics.
It is also important to note that the technical support for responsive design is evolving rapidly as well, code libraries and other development tools will help make implementation quicker and nothing but responsive design will be the next transition into future site tech.
Want to upgrade your site experience with Responsive Design? We do that, just click these words.