KEEPING PAWS COMFY
ALL YEAR ROUND
What does a dog have to do with heating and cooling your house? Nothing and everything. When Hillside approached us with the desire to increase brand awareness and gain new customers, the owner brought his faithful friend to the meeting. We learned that Charlie “the dog” went everywhere the owner went and was already an integral part of the company persona. We fell in love with Charlie and the idea of utilizing him as the company mascot. By giving the loose idea structure and connecting Charlie with our client’s service offerings we created a distinct and relevant brand identity, propelling the sixty year old company into exponential growth.