As consumers of media, we select and absorb a tiny fraction of information and ideas from an enormous variety of sources during various times and time zones. Much of it ends up just being filtered out as junk or white noise to us.
At Mobius, we are both consumers and producers of marketing media, so we understand the challenges of developing clear messages that make people stop and listen. We ensure the right message reaches its intended audience and sticks with them. We offer our clients a well-rounded approach to engaging their customers in meaningful ways through a variety of media
We're challenging traditional thinking about marketing and shattering the mold. We work to keep you relevant by appealing to how your company’s products or services positively impact the way your customers think and feel about business, not just about the way they do business. To highlight only features and benefits without marketing the personal value your company offers would be to stagnate amid quickly evolving technology and practices and be forever hushed under all the other marketing noise.
Mobius helps to develop marketing insight about why customers make the buying decisions they do, uncovering the combined logical and emotional drivers behind decision-making. We deliver dynamic, insight-led concepts that "have teeth" on a variety of media platforms to get results.
A Human-to-Human approach is marketing on a deeper, more personal level. Forget "B2B," "B2C." We emotionally engage your audience, whether they're surfing, texting, creeping, tweeting or driving. We position your company as the brand your customers trust and as the leader in your industry. They will want to know that your business will help their business get ahead by the value you offer.
Mobius helps you identify and convey value that will resonate with your audience – and not just the measurable advantages to using your company but also the personal value that customers stand to gain. It’s no longer about how much you know. Rather, it’s about how you can apply knowledge to provide a good experience that directly benefits your customers in less measurable but possibly more vital, emotional ways.
All things being equal among the top companies in your industry, why would customers choose YOU? Mobius can help you reveal this to connect with your customers on amore personal, human-to-human level.
H2H is now, and we're on it like facial hair on a hipster.
People weigh options using gut and rationale. Then our emotions come into play – and they usually win. Research has proven that decisions are emotional. When there are a number of companies providing similar goods or services for a similar cost, personal values – such as time savings, convenience, happiness, security – are especially vital to the decision-making process.
All things being nearly equal, people will buy based on how they expect the product or service will make them feel. Will this purchase save me time? Will this brand make people respect or envy me? Will this make my children happy?
In making buying decisions, logic and reason are eclipsed by the emotion attached to experiences.