The Twelve Days of Möjoy Presents:
How to learn just about anything in a marketing agency in 15 minutes.
Hi. I’m Shannon, and I’m a Social Media intern here at Möbius New Media in Wilmington, DE.
When I say "intern", I might be giving you terror-flashbacks to balancing five coffee cups and trying to run up the stairs, no-drip, before the 8am scrum meeting.
However, it’s not quite like that where I am.
Instead of taking coffee orders and making photocopied copies, I’m working within the creative team here and learning fiercely as I go. (I swear my boss isn’t over my shoulder making me type this).
To be honest, I’m pretty new to the tech world as a profession. I grew up with an iPhone attached to my hand and can blast a message to anyone at anytime from anywhere, but apparently that doesn’t leap boundaries as far as "career experience". Go figure.
So, this holiday season, I challenged my new coworkers to teach me a bit of their own field expertise. So a web developer, SEO, graphic designer, creative director, and the rest are gifting me knowledge, and I’m gifting them nothing...because let’s face it—intern perks.
As for the parameters, I didn’t give them too many. The main guideline was that I wanted them to keep it in their professional wheelhouse. We’re all a little nutty in this tech field, so I didn’t want them to teach me how they make their own soy milk. Instead, I asked them to take 15 minutes out of their day to teach me something, anything, that they do pretty regularly in, or for, the office. I didn’t get more specific because I’m a millennial and I have the attention span of a peanut.
For the first day of Möjoy I turned to my fellow intern, Krista, and bugged her to teach me how to make an infographic. She has more design experience than I do, so she was happy to gift me her knowledge of infographics today. Also, I chose her first because she sits the closest to me and it’s Monday, and Monday can be really, really hard.
First, Let's Meet Krista:
Name: Krista Fowler
Official Title: Social Media Intern
Unofficial Title: Email Marketing Specialist
Middle name: Marie
First song you play on our office radio: Elton John's "Rocket Man"
Favorite website to binge: http://www.mindbodygreen.com/
Time at Möbius: 1 month
15-minute lesson: How to make an infographic
Basically, an infographic is a visual way to present information and data on a certain topic. Many companies, Möbius included, use infographics constantly to present their accomplishments, analytics, or to highlight interesting facts in a way that is visually pleasing and quick to understand. You’re going to get much more engagement from an infographic than you are from a 500 word essay talking about your company (remember: 90% of info translated to the brain is visual). Those essays can be a slight snoozefest if you’re not necessarily concerned with all of the data. Instead, infographics are exciting to stumble upon, and supremely easy to understand. You won’t be confusing your audience with jargon, and you’ll be giving them a bit of informational eye candy.
As it turns out, you don't need a Photoshop Dominator experience level to complete one of these bad boys. Sites like Canva, Infogr.am, Venngage, and Piktochart offer free starter templates, and they’re incredibly easy to use. If you feelin' fancy, most have paid upgrades. The visual world is your oyster, and some cash in the bank could help, depending on your level of expression. These templates can be strictly informational, surveys, timelines, comparisons, charts, and many more. Most of the websites allow you to pick a template and then enter the information that you want to publish. It’s all drag and drop, so it’s incredibly easy to figure out spacing along with your content. You can upload images (pssst! Bonus tip: Unsplash has what-MAZING stock photos you can download and repurpose for free if you're short on cashflow). to personalize the infographic to your company. It’s a really seamless process to use when you’re trying to present something that may not interest everyone in an interesting way. It’s important not to get too caught up in the ease of making the infographic and forget about important factors of it. You have to commit to staying on-brand and ensure sure your company voice is being heard along with the information.
So, with that in mind, using what I’ve learned from Krista, I decided to try making one myself. Here is an infographic highlighting the perks of being an intern at Möbius… (be nice, it’s my first time making one.)
Keep following along! Here's our full list that we checked twice and made all nice:
On the First Day of Möjoy: This is the page you are currently on. Please scroll up and re-read.
On the Second Day of Möjoy: GIFT OF THE GAB
On the Third Day of Möjoy: GIFT OF TYPOGRAPHY
On the Fourth Day of Möjoy: GIFT OF DESIGN
On the Fifth Day: GIFT OF CODING LANGUAGE
On the Sixth Day: GIFT OF SEARCH
Seventh Day: GIFT OF DEVELOPER TOOLS
Eight Day: GIFT OF PROJECT MANAGEMENT
Day Nine: GIFT OF BRANDING
Day Ten: GIFT OF TESTING
Eleven: GIFT OF BEING THE BOSS
Finally it's over at 12: GIFT OF INBOUND